KEVIN DOOHAN
Experience
The CMO role at Xperi was eliminated in April 2021, just over one year into the COVID-19 pandemic and 10 months after the TiVo+Xperi merger closed. I established Doohan Group in August 2021 with the objective of using consulting engagements to help companies grow, keep my skills sharp (and learn new ones), and earn income to support my family as I patiently evaluate full-time roles.
In my work at Doohan Group, I've delivered valuable leadership and advice to a wide range of clients, from a seed-stage B2B startup to a Series D B2B2C services Unicorn to a multi-location, regional B2C brick-and-mortar home improvement retail chain.
I led worldwide marketing and PR reporting to the CEO for leading B2B technology brand/product portfolio: DTS, HD Radio, IMAX Enhanced, and TiVo. We tripled revenue at Xperi during my time there earning $892mm from worldwide B2B consumer electronics, mobile/PC, and automotive customers in 2021.
January 2012 - January 2014
Machinima
Los Angeles, California
Executive Vice President, Marketing
Marketing executive at the #1 YouTube channel and creator network. We generated more than 2.4B views/month on YouTube in 2013. I reported to the CEO and was a member of the executive committee. Achieved many important firsts including Machinma's first-ever NewFront in April 2013 where we sold out available advertising across multiple series. Growth attracted March 2014 $18mm investment from Warner Brothers.
First digital marketing executive at Red Bull. Defined and drove adoption of global brand standards and operations guidelines for the brand across digital channels. Consolidated websites: 900 to 50. Recruited best Web 2.0 team in the world: Facebook fans grew from 300m to 28.3MM. Transformed eSports at Red Bull from an afterthought to a globally respected program driving engagement and sales.
Matrixed digital marketing lead for all Conagra brands. Established digital marketing team and drove adoption of digital across the enterprise. Created innovative 1st party driven multi-brand platforms attracting millions of subscribers.
Education
Rochester Institute of Technology
College of Art and Design
Rochester, New York
BS, Graphic Arts & Digital Imaging
Let's Talk!
I'm located in Los Angeles, California and working worldwide.
+1 630-815-5555